

Anchoring, ZOPA, and the Art of Not Killing the Deal
One of the biggest misconceptions about negotiation is that it’s all about finding common ground . It’s not. In Prof. Amit Nandkeolyar's class we learned how negotiation is about shaping the ground on which the conversation happens . And nothing shapes that ground more powerfully than the first offer. Great negotiators do three things well: They anchor smartly They expand the 'pie' before slicing it They always know their walk-away point The Hidden Power of the First Offer Th
Sanjay Sankar
Jan 203 min read




